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Overall I have to say this line impressed me. I’ve been a faithful Shiseido user since I was 13 or 14, and I didn’t think a drugstore brand would ever gain my respect. I would say my biggest concern about this line is the scent- now I actually LIKE the scent- I much prefer it to Shiseido’s. It smells like wonderful perfume to me :) However I understand that it is daunting to put something that smells so strongly on your face. I think the first time I used Flawless White I thought the smell was overwhelming, but after that I didn’t really notice it anymore. You really only notice the scent anyways when you first apply the lotion and cleanser.
Other things I think that are important to note is that this LIGHTENED my skin incredibly. So quickly in fact that it honestly kind of concerned me but as of yet I’ve seen no adverse side effects so for now I’m just shrugging it off (they did promise results after 7 days after all J). I don’t care so much for this effect of whitening creams, I use them because I want my skin to be even not casper white- but I know many ladies are interested in this of whitening skincare so I feel like its important to mention.I think in many aspects this is right on par with white lucent, but I will concede that I felt white lucent gave my skin this translucency that I did really like. But do I think white lucent is more than 2x better? No. As far as whitening properties go (the true purpose of these lines) Ponds Flawless White is a TRUE bang for your buck. I love Shiseido…LOVE it, it served me faithfully for many years. But its not two times better than Pond’s Flawless White in any aspect.